From screen kings to style icons, these Thai actors are stealing the global spotlight right now

Call it a quiet takeover. Or better yet, don’t – since Thailand’s biggest stars aren’t exactly sneaking up on anyone anymore. They’re headlining fashion campaigns, selling out arenas, and showing up on international red carpets with the kind of poise that says, “We’ve been ready.”

In 2025 alone, we’ve seen Tay Tawan step into global ambassador status with Loewe, Nani Hirunkit become the face of Maison Margiela Fragrances in Southeast Asia, and Metawin Opas-iamkajorn front a buzzy new Shiseido campaign. Pretty impressive for a scene the world once saw as “up-and-coming”.

There’s no denying it now – Thai talent is everywhere, and it’s only gaining ground. From actors to musicians to multi-hyphenates, these are the names leading the charge and expanding the footprint of Thai pop culture on the global stage.

Tay Tawan

Real name: Tawan Vihokratana
Birthday and age: 20 July 1991; 33 years old
Notable work: Kiss: The Series (2016), Dark Blue Kiss (2019), Cherry Magic (2023–2024), Peaceful Property (2024), Break Up Service (2025)

Tay Tawan Vihokratana began his career as a host on Five Live Fresh in 2014 before transitioning into acting with Room Alone 401–410. He became widely recognised for his portrayal of Pete in Kiss: The Series (2016) and its sequels Kiss Me Again and Dark Blue Kiss, where he was praised for his emotionally grounded performances and strong screen chemistry.

In 2023, Tay took on the role of Karan in Cherry Magic, the Thai adaptation of the Japanese manga, which allowed him to explore a blend of romance, fantasy, and quiet introspection. He followed up with a lead role in the supernatural comedy Peaceful Property (2024), and a supporting part in Break Up Service (2025), continuing to showcase his range across genres.

Tay has also steadily expanded his presence in the fashion scene. After being appointed a friend of the house by Loewe in 2024, he was named the brand’s global ambassador in June 2025. He has since represented Loewe at Paris Fashion Week and participated in the brand’s “Crafted World” exhibition in Shanghai, earning praise for his style and versatility.

With over 6 million Instagram followers and more than a decade in the industry, Tay remains one of Thailand’s most recognisable and enduring figures, balancing commercial appeal with a grounded and creative sensibility.

Brand affiliations: Loewe

Win Metawin

Real name: Metawin Opas-iamkajorn
Birthday and age: 21 February 1999; 26 years old
Notable work: 2gether: The Series (2020), F4 Thailand: Boys Over Flowers (2021), Under Parallel Skies (2024)

Blurb: An economics graduate, Metawin “Win” Opas-iamkajorn was first introduced to audiences through 2gether: The Series (2020), where he quickly became one of Thailand’s most recognisable screen talents. His portrayal of Tine resonated widely, particularly with younger audiences across Asia, and set the stage for subsequent roles, including his performance as Kavin in F4 Thailand: Boys Over Flowers (2021).

In 2023, he became the first Thai global ambassador for Prada, followed by his appointment as Southeast Asia’s first house ambassador for Tiffany & Co. in 2024. These partnerships – alongside regional campaigns for Shiseido, Coca-Cola, and Puma – reflect a growing demand for his influence across multiple markets.

Win was also included in Forbes 30 Under 30 Asia in 2023 for his work in entertainment and branding. With more than 14 million Instagram followers and a wide international fanbase, he remains one of the most recognisable and marketable Thai actors today.

Brand affiliations: Prada, Tiffany & Co., Shiseido, Coca-Cola, Puma

Bright Vachirawit

Real name: Vachirawit Chivaaree
Birthday and age: 27 December 1997; 27 years old
Notable work: 2gether: The Series (2020), F4 Thailand: Boys Over Flowers (2021), Love You to Debt (2024)

Blurb: From global red carpets to homegrown studios, Bright Vachirawit Chivaaree has built a name that resonates far beyond Thai borders. Best known for his breakout role as Sarawat in 2gether: The Series (2020), Bright’s understated magnetism and on-screen intensity captured international attention, laying the foundation for his meteoric rise. He followed that success with F4 Thailand: Boys Over Flowers (2021), delivering a dynamic performance as Thyme that breathed new life into a beloved manga classic.

But Bright’s talents extend far beyond the screen. As a singer, he’s released emotionally introspective singles like Lost & Found and My Ecstasy, and earned a coveted spot at Japan’s Summer Sonic Festival. In the fashion world, Bright made headlines as Burberry’s first global ambassador for South Asia-Pacific in 2022. His presence at the 2024 Met Gala –  clad in a custom Burberry ensemble – signalled his arrival as a global fashion fixture. Brand partnerships with Calvin Klein, Kiehl’s, Adidas, and Bangkok Bank further underscore his cross-industry appeal.

Entrepreneurial by nature, he also founded Cloud9 Entertainment and his own streetwear brand, ASTRO Stuffs – extending his influence into business and creative production. 

Brand affiliations: Burberry, Calvin Klein, Adidas, Kiehl’s, Bangkok Bank Visa

Nani Hirunkit Changkham

Real name: Hirunkit Changkham
Birthday and age: 30 October 1997; 27 years old
Notable work: F4 Thailand: Boys Over Flowers (2021–2022), Home School (2023), High School Frenemy (2024)

Blurb: Actor and singer Nani Hirunkit Changkham is fast becoming one of Thailand’s most versatile breakout stars. Since charming fans as MJ in F4 Thailand: Boys Over Flowers (2021–2022) – where he also performed the hit theme song Who Am I – he’s moved beyond heartthrob territory with layered performances in Home School (2023) and High School Frenemy (2024).

Off screen, Nani is pursuing a degree in political science at Ramkhamhaeng University, all while continuing to make his mark in the entertainment and lifestyle space. In 2024, he was named Maison Margiela Fragrances’ first Thai male friend of the brand, before being elevated to Southeast Asia brand ambassador in 2025. He marked the milestone with a high-profile appearance at the launch of the brand’s “House of Memories” pop-up at 265 Beach Road last month.

Brand affiliations: Maison Margiela Fragrances

PP Krit

Real name: Krit Amnuaydechkorn
Birthday and age: 30 April 1999; 26 years old
Notable work: I Told Sunset About You (2020), I Promised You the Moon (2021), The Red Envelope (2025)

Blurb: PP Krit Amnuaydechkorn rose to prominence with I Told Sunset About You (2020) and its sequel I Promised You the Moon (2021), where his portrayal of Oh-aew – a teen navigating love and identity – earned him critical acclaim and a devoted regional fanbase. He later founded PP Krit Entertainment in 2022 and has released several singles, including It’s Okay Not To Be Alright, Fire Boy, and Hesitate.

In March 2025, he held his first solo concert My Pleasure at Bangkok’s Impact Arena, followed by his feature film debut in GDH’s The Red Envelope. That same year, he was included in Forbes Asia’s 30 Under 30 list under Entertainment & Sports.

PP Krit was named Balenciaga’s first Thai global brand ambassador in 2023 and has remained closely tied to the brand, walking the Shanghai runway in 2025, and attending both the flagship launch in Bangkok and the store opening in Singapore. He also joined Kai Brand Sriracha as a brand ambassador in early 2025.

Brand affiliations: Balenciaga, Kai Brand Sriracha

Jeff Satur

Real name: Worakamol Satur
Birthday and age: 6 March 1995; 30 years old
Notable work: KinnPorsche: The Series (2022), The Paradise of Thorns (2024), Happy Ending (upcoming 2025)

Blurb: Jeff Satur first made waves as Kim in KinnPorsche: The Series (2022), where he not only acted but also composed and performed the standout track Why Don’t You Stay. In 2024, he released his debut album Space Shuttle No. 8, led by the chart-topping single Ghost, and embarked on his first Asia tour.

His success extended to the big screen with The Paradise of Thorns (2024), where he both played the lead and performed the soundtrack Rain Wedding, earning him GQ Men of the Year: Actor of the Year honors. In 2025, he’s set to star and serve as producer-writer-composer on Happy Ending.

Jeff’s musical impact was further recognised in China, where he won top accolades on Call Me by Fire 3 in 2023 and later mentored on Chuang Asia Thailand in 2024. May 2025 saw the launch of his own “Red Giant Concert” tour, starting at Impact Arena and expanding globally.

In the realm of fashion, he holds multiple prestigious ambassadorships, including with Cartier, Ray-Ban, and Valentino, where he was appointed as the house’s first brand ambassador from Thailand.

Brand affiliations: Valentino, Cartier, Ray‑Ban

Billkin

Real name: Putthipong Assaratanakul
Birthday and age: 8 October 1999; 25 years old
Notable work: I Told Sunset About You (2020), I Promised You the Moon (2021), How to Make Millions Before Grandma Dies (2024)

Blurb: Billkin Putthipong Assaratanakul is one of those rare actors whose quiet intensity leaves a lasting impression. His breakthrough came in I Told Sunset About You (2020), where his portrayal of Teh – a teenager navigating identity, love, and heartbreak – earned critical acclaim for its nuance and emotional rawness. He returned to the role in the sequel I Promised You the Moon (2021), cementing his status as one of the most compelling screen talents of his generation.

Billkin took a major leap into film with How to Make Millions Before Grandma Dies in 2024,  playing a wayward grandson seeking redemption while caring for his terminally ill grandmother. The role earned rave reviews for its vulnerability and relatability, and the film went on to become the highest-grossing Thai movie of the year and was later distributed across Asia by GDH.

Billkin’s music career has flourished alongside his acting, with singles like Hug in Mind and IXO showcasing his affinity for soul and city pop influences. 

Besides entertainment, he remains a prominent Gucci brand ambassador – represented at Milan Fashion Week’s spring/summer 2025 show and returning for the fall/winter 2025 presentation, arriving in a standout look from the cruise line.

Brand affiliations: Gucci

Phuwin Tangsakyuen

Real name: Phuwin Tangsakyuen
Birthday and age: 5 July 2003; 21 years old
Notable work: Fish Upon the Sky (2021), Never Let Me Go (2022), We Are (2024)

Blurb: Phuwin Tangsakyuen began acting at 11 and has steadily built a diverse body of work. He broke through with Fish Upon the Sky (2021), where he charmed audiences as the endearing Pi, followed by a dramatic turn as Nuengdiao in Never Let Me Go (2022). In We Are (2024), he played Peem, delivering a performance that underscored his emotional range. He also appeared in Summer Night (2024) and is set to star in Netflix’s Dalah: Death and the Flowers (2025) and the upcoming Thai adaptation of Scarlet Heart.

Outside of acting, Phuwin graduated in 2024 with a degree in Information & Communication Engineering from Chulalongkorn University. That same year, he released his debut single To You, adding singer-songwriter to his growing list of titles. He’s also lent his voice to popular characters such as Lifeweaver in Overwatch 2 (2023) and Hiccup in the Thai dub of How to Train Your Dragon (2025).

With over 4 million followers on Instagram, Phuwin’s influence spans beyond the screen. As a Friend of the House for Loewe, he’s appeared at major fashion events in Tokyo, Paris, and New York. In 2025, he furthered his fashion presence through collaborations with Ralph Lauren, Tiffany & Co., and Cartier.

Brand affiliations: Loewe, Tommy Hilfiger, Cartier, Tiffany & Co.