From The Straits Times    |


Image: @Songofstyle

Meet Aimee (pronounced Ah-mee), the interior designer and blogging extraordinaire behind Song of Style, the blog that receives a staggering 2.5 million pageviews and counting per month. Not surprisingly, she’s also a bona fide Instagram star, with a carefully curated feed that boasts a whooping 3.8 million followers!

Impressive, huh? Wait, there’s more. She has participated in high-profile collaborations with storied fashion houses such as Louis Vuitton, Christian Dior, and has recently signed on as a brand ambassador with French cosmetics brand, Laura Mercier – reportedly one of the biggest beauty brand-and-blogger partnership to date.

She will also be launching her first book aptly titled, ‘Capture Your Style’ this September. 

At age 29, the Los Angeles-based social media superstar has successfully carved out two extremely desirable career paths, just from pursuing her passions. What makes this sun-glazed Californian darling stand out from the pack of preening self-conscious peacocks in the crazy world of fashion? 

Watch our exclusive video to find out how she keeps it real, her heartfelt advice for all aspiring bloggers and the best places to go to when you hit up Los Angeles!