Just three weeks following Jonathan Saunders’s exit from Diane Von Furstenberg (DVF), the iconic American fashion house has appointed a new successor, Nathan Jenden, in his place. The latter will report directly to Diane Von Furstenberg and DVF’s board.
Jenden, who is appointed as the Chief Design Officer & Vice President, Creative is no stranger to the brand. A graduate of the prestigious Central Saint Martins and the Royal College of Art in London and a former apprentice of designer John Galliano, Jenden spent a decade working at DVF and previously served as its creative director before stepping away to work on his eponymous label in 2011.
“It is with joy and pride that I look forward to welcoming Nathan back at DVF. Nathan is an extremely talented and technically skillful designer who also has a great gift at surrounding himself with young, emerging talent. He totally embraces the DVF woman and the brand enjoyed its greatest commercial success during his tenure” said Diane Von Furstenberg, founder of the American brand.
It will be a busy month for the designer who will be debuting his first collection, F/W 2018, as creative helm of the house, at New York Fashion Week in February.
“The fundamental essence of DVF that Diane created is an identity that has empowered women everywhere, delivering accessible style, confidence, independence and a sense of self-worth. Diane delivers that message not only through fashion, but in her approach to life, her love of art, culture, diversity and philanthropy. I see DVF as being more relevant today than it ever was in its message of self-empowerment while being dynamic and modern. I want to give the DVF girl what she wants when she wants it, and with the joie de vivre and sense of purpose that epitomizes Diane, DVF the brand and the spirit of women today. And most importantly of all I want to make great clothes that resonate with women” said Nathan Jenden.
While it’s hard to say whether Jenden will follow in the footsteps of Saunders and push for greater change or stick to the brand’s signature printed dresses DNA, one thing is for sure – DVF is in good hands.