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Oops she's done it again - Kenzo unveils Britney Spears as the face of their new campaign

Britney Spears is strutting back in the limelight with a major fashion campaign for Kenzo
 
 

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The US popstar is the face of the luxury French brand's new "La Collection Momento No2" campaign, which the label has been teasing on social media for days.

 

 

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Ending weeks of speculation, the 36-year-old hitmaker shared the news with her 18.9 million Instagram followers on Tuesday, uploading a photo from the Peter Lindbergh shoot alongside the message: "So excited to announce my new campaign for @KENZO's La Collection Memento No2 shot by @therealpeterlindbergh!!!"

 

 

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Spears models multiple streetwear styles for the campaign, effortlessly working the house's signature "Bamboo Tiger" print and mixing things up with cropped sweatshirts, backpacks, and Noughties-inspired denim bralettes, jackets and thigh-high boots. (The focus on denim is a nod to the runway debut of Kenzo Jeans in 1986.)

ALSO READ: WHAT GROWING UP WITH BRITNEY SPEARS TAUGHT ME AS A WOMAN

 

 

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Incredibly, the move marks Spears' first-ever major fashion campaign -- but given her penchant for perfecting her catwalk strut, it surely won't be her last. Either way, she is in good company -- recent Kenzo campaign stars include actresses Natasha Lyonne, Tracee Ellis Ross, and Jesse Williams, as well as musician Kelsey Lu.

ALSO READ: BRITNEY SPEARS SANG LIVE AND SHUT DOWN HATERS AT HER SINGAPORE CONCERT

 

 

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