Sephora pulls Kat Von D's 'Celebutard' lipstick from shelves

Celebrity tattoo artist Kat Von D of reality TV series 'L.A. Ink' has been panned by developmental disabilities groups as being insensitive for the name of a lipstick in her new makeup line

Sephora pulls Kat Von D's 'Celebutard' lipstick from shelves"Pretty" controversial: Kat Von D lipsticks, not not available at a Sephora store near you

Don't expect to find Kat Von D's "Celebutard" lipstick in Sephora stores any time soon: That particular lipstick shade has been removed from beauty aisles after protests by parents and members of developmental disabilities groups that its name was demeaning to people with learning disabilities.

The lipstick in question was part of Kat Von D's "Painted Love" line, which includes other products with eyebrow-raising names like Lolita and Underage Red.

Commenting on the controversy, Kathy Keely, the executive director of an ADHD organisation, said in a press statement: "While this kind of language might not seem important, to people with developmental disabilities, labels and terms like this are very hurtful and damaging."

The debacle even attracted the attention of "Glee" actress Lauren Potter, who has Down's syndrome. Potter tweeted this missive to her 63,000 followers: "Really, @sephora? Celebutard? Not cool."

The beauty giant responded to this naming and shaming on social media by pulling the product from its shelves and issuing the following statement: "It has come to our attention that the name of one shade of a lipstick we carry has caused offense to some of our clients and others."

"We are deeply sorry for that, and we have ceased sale of that shade both in our stores and online." Good on you, Sephora!

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