We need to talk about this salon secret that's the key to looking like your favourite Korean stars

This surprising tip involving HAIR dye (yes, you read that right) creates the illusion of a brighter complexion – no skin burns or irritation involved, promise!

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Here’s a hot hair hack to try, pronto: Colour your hair orange to get a brighter complexion.

No need for alarm – we’re not asking you to go full-on carrot-top or look like a walking traffic cone. Instead, we suggest taking an aluminium foil leaf out of Korean salon menus everywhere and tint your tresses with subtle sepia undertones; you want to aim for locks that look like they’ve been dipped and swirled in sweet manuka honey.   

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But why? Elementary, my dear: Colour theory. Erica Baik, senior stylist at K-Beauty-inspired hair salon Dusol Beauty, recommends these rusty russet hues because they’re the equivalent of an Instagram filter: The warm locks framing your face “correct” sallowness and distract admirers from the dullness of your skin.

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Alluring auburn paired with a pink pout. Perfection!


Plus, the staggering scope of bronzes available means your dye job has the potential to be endlessly flattering across the entire skin spectrum. There's an orange for every skin tone!



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Still not convinced? Look to the constellation of K-Drama starlets who have been spotted with orange or some variation thereof on their scalp. A cursory Google Images search throws up names like Cha Hyun Jung, Jung Joo Yeon or Park Eun Ji – the latter making a particularly persuasive case for colouring your hair an alluring auburn, we think.

Flash these #InstaInspo images of the cutie-pie to your go-to colourist if you’re planning on shaking things up at the salon this month, and good luck!



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