Smell great & support charity with pureDKNY Verbena

Launch of new scent pureDKNY Verbena aims to raise awareness of global poverty through its Partnership with CARE’s Access Africa Program

Sometimes you may feel, even if just a little, that you’re spending too much money on how you look and what you wear, which is why projects like pureDKNY are fabulous. You can indulge in a fabulous scent and help support a positive charitable programme at the same time.

DKNY have had a long relationship with CARE – a top humanitarian organization to help lift women out of global poverty – and the launch of pureDKNY’s new scent Verbena, sees a donation to support CARE’s continent-wide Access Africa proggrame.

pureDKNY A Drop of Verbena with packaging

Since the launch of the original scent pureDKNY Vanilla in 2010, when the vanilla used in the fragrance was sourced from Ugandan vanilla farmers through Village Savings & Loan Associations (VSLA), DKNY has continued to support the organisation.

“I travelled to Uganda to see firsthand the progress we have made,” says Angela Lindvall, global spokesperson for pureDKNY. “I met women like Nuella. As a member of the VSLA program, she was able to borrow the funds necessary to get healthcare for her children, protecting them against malaria. Another woman, Immaculate, can now send her children to school. We are helping to change lives through this revolutionary fragrance.”

The new perfume pureDKNY Verbena has a “sparkling citrus, lemon-like quality” and is a long-established and popular traditional scent. Known as Verbena-Basil, there is also a crisp basil note which adds a real “freshness” to the new scent.

In line with its relationship with CARE, the actually verbena used in this fragrance is being bought from farmers in Togo, the majority of whom are women.

“A fragrance with a conscience allows us, in a small way, to empower women from another continent, and make a difference in this world through scent,” says Trudi Loren, vice president of Corporate Fragrance Development Worldwide for the Estée Lauder Companies Inc.

pureDKNY A Drop of Verbena bottles

Housed in a clear bottle inspired by a raindrop and made from 100 per cent recycled glass with a matching 100 per cent recyclable aluminum cap, even the box is made of “Certified Forest Paper and printed with lower volatile organic compound (voc) inks, manufactured at wind-powered facilities”.

Oh, and the bit of clear “plastic” around the box? That’s made from “NatureFlex™ film, derived from the renewable wood-pulp of managed plantations”.

If you’re looking to reduce your environmental footprint, support women in developing nations and smell beautiful, you couldn’t find a more perfect product than pureDKNY Verbena.

The pureDKNY A Drop of Verbena collection is available from department stores and comes in a variety of sizes and formulas; Pure Verbena Scent Spray EDP 30ml $65, Pure Verbena Scent Spray EDP 50ml $96, Pure Verbena Scent Spray EDP 100ml $132, Pure Verbena Body Butter 200ml $62, Pure Verbena Body Wash 200ml $43 and Pure Verbena Deodorant Spray $56.