You’re an urbanista through and through: Forget jaunts to the countryside – you’d rather be on Orchard Road than in an actual orchard, any day. You belong to a generation of go-getters, and late nights, stress and multi-tasking are part and parcel of your lifestyle. The problem with this cocktail-fuelled, sleep-deprived existence: It wreaks havoc on skin, and the main casualty is your glow. That’s why your urban skin needs a daily dose of vitamin-fuelled moisture.
You know that when you’re working and playing hard, feeling stressed and lacking sleep, your skin doesn’t look its best. And no matter what you do, that healthy glow just doesn’t seem to be restored.
According to Fresh, that’s because an urban lifestyle slows down skin energy so it’s unable to repair itself and therefore looks dull, fatigued and chronically dehydrated. When you feel like your body is lacking energy or not performing at 100 per cent, you might improve your diet and take vitamin supplements.
Now, you can take the same approach for your skin: Feed it with nutrition and give it a daily dose of vitamin-enriched moisture to restore that glow.
A new way to glow
Fresh co-founder Lev Glazman is obsessed with how nutrition affects the skin – the fact that a nourishing, vitamin-rich diet can significantly impact how healthy and radiant our complexion looks. For the Vitamin Nectar Moisture Glow Face Cream ($77), he’s translated this idea into vitamin-enriched skincare, aka skin nutrition. The key ingredient in this is Fresh’s vitamin fruit complex. This is a combination of brightening, toning vitamin C, soothing and softening vitamin E and emollient vitamin B5. There’s also lemon and orange fruit extracts that naturally contain fruit acids to exfoliate, tone, condition and refine skin.
Then there’s an energy-boosting combination of magnesium, copper and zinc that revives tired-looking skin. The cream also contains glucosyl hesperidin, a natural flavonoid present in citrus fruit. Rich in antioxidants, it supposedly helps overcome the effects of the urban lifestyle, boosts microcirculation and strengthens skin’s collagen structure.
The final piece of the puzzle is the experience of using the cream. It has a bright and uplifting citrus scent and is rich, but easily absorbed, leaving no grease or stickiness on skin.
Jumpstart your skin
You’re a busy urbanista, and you don’t have time to wait around for results. So it’s a good thing that this cream promises immediate benefits: It instantly improves skin’s luminosity, awakens and energises skin, and provides 24 hours of hydration. It gets better: After four weeks of use, glow is 30 per cent improved 88 per cent of testers saw a healthy-looking glow, while 95 per cent said their skin was softer and smoother.
The perfect glow duo
For best results, you can complement the cream with the Vitamin Nectar Vibrancy-boosting Face Mask, which contains the same vitamin fruit complex as the cream. It comprises 50 per real fruit paste, a combination of crushed, oranges, lemons and clementines. These are harvested in the Mediterranean once a year to form the vitamin fruit complex.
Just as taking a supplement provides both an instant pick-me-up and long-term health benefits, the mask infuses the skin with vitamins, delivering an instant boost to the skin and effects that increase over time. Signs of fatigue are immediately minimised and glow is increased by 31 per cent in just one use, and by 49 per cent after four weeks of use. A concentrated citrus fruit blend with a gourmand jam feel, it smells so fresh and yummy, you might be tempted to eat it! Use it before moisturiser or, for an extra boost, before a moisturising cream mask/sleeping mask.
Be part of the #FreshGlowChallengeSG and join the glow movement!
Thinking of trying the Vitamin Nectar duo? Simply trade in your used moisturiser for a complementary Vitamin Nectar Glow Kit comprising the Vitamin Nectar Moisture Glow Face Cream (7ml), Vitamin Nectar Vibrancy-Boosting Face Mask (4ml), Rose Face Mask (4ml) and Soy Face Cleanser (4ml). All you have to do is visit www.followtheglow.com/sg to register.
Available at Fresh boutiques ION Orchard B3-46 and Raffles City 01-43 and all Sephora retail stores and Sephora.sg.