by Vanessa Liew

One year, one million women. That's the amount of women that have been convinced by Lâncome Génifique Youth Activator. It even bagged Editor's Choice for the Skin Regeneration category in the Her World Beauty Awards 09/10. Here's why we love the product:

• It's backed by 10 years of research. Lâncome's scientists studied 4,000 types of genes and 1,300 proteins to find out which ones help young skin look radiant and soft.
• It wakes up our genes. Who says you can't change the course of nature? The genes that help maintain young skin become dormant as we age. This causes fine lines, dullness, sagginess and wrinkles. Génifique activates these genes again, so that you get...
• Results in 7 days.  Women who've tried Génifique reported having smoother, brighter skin with an improvement in the appearance of fine lines in a week.
• We can use it before our normal skincare routine. It's a cinch to apply and its lightweight texture doesn't feel like we're piling on too much on our skin.

Lâncome has expanded the Génifique line with Génifique Yeux Youth Activating Eye Concentrate and its newest Génifique Youth Activating Second Skin Mask, which promises results equivalent to 7 days of using Génifique after one application. Get Génific HD Youth Activating Concentrate for the man in your life too!

ANNIVERSARY SPECIAL
From 23 to 29 July, visit the Power of Génifique at Tangs Orchard and VivoCity for these great deals:

• Purchase Lâncome's Génifique Youth Activator in a limited edition 75ml prestige size at $245 (that's a 42 per cent saving). The serum usually comes in 30ml and 50ml sizes.
• A complimentary 60-minute Génifique Youth Activating Facial Treatment when you purchase this limited edition 75ml Génifique.
• Try the new Génifique Youth Activating Second Skin Mask even before it is available - you'll receive a sample worth $28 with any Génifique Youth Activator purchase.
• Get to purchase the new Génific HD Youth Activating Concentrate too.

MORE
For the month of August, enjoy these exclusive offers at any Lancome counter:

• Purchase Lâncome's Génifique Youth Activator in a limited edition 75ml prestige-size at $245.
• Get Lancome’s Génifique Youth Activator (30ml) and Eye Concentrate (15ml) in a set at $220 (usual price: $268).
• Try the new Génifique Youth Activating Second Skin Mask even before it is available in September - you'll receive a sample worth $28 with any Génifique Youth Activator purchase.
• Get a free Lâncome Men's travel pouch with any purchase of Génific HD Youth Activating Concentrate.
• If you've never tried Génifique, take the Génifique Youth Activator 7-day trial. Log on to www.lancome75years.com.sg to register.