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A new Korean skincare range that brightens and hydrates your skin at the same time

Su:m37° Water-full Radiant line kills two birds with one stone by countering dull skin, fine lines, wrinkles and dark spots with moisture

Photo: Su:m37/Facebook 

Have you ever looked in the mirror and felt like your skin just looks lacklustre and ashy?

This could be a sign that you are experiencing dull skin.

 Dull skin can be caused by a plethora of reasons. One common cause is tied to skin aging. As you age, your skin will produce less natural oils and your skin regeneration process will also slow down.

This, in turn, leads to the vicious cycle of dryness which can the skin to be dull and uneven. Dullness can also be a by-product of skin that is dehydrated and dry.

The new Su:m37° Water-full radiant line is designed to nix dullness by getting to the root of the problem to ensure that the skin is well-hydrated.

When the skin is plump and moisturised, it will bring out the skin’s natural radiance for clear and brighter-looking skin.

Korean skincare brand Su:m37° is known for its products that makes use of the natural fermentation process to extract the concentrated goodness of natural ingredient, at 37°, which is the optimal temperature for the fermentation process as well as the optimal temperature for the human body.

Photo: Su:m37°Facebook 

The brand is prides itself on its anti-ageing and nourishing products that have been made with extracts from more than 80 types of plants that have been naturally fermented for at least 365 days.

While most of the previous skincare ranges from Su:m37° are designed to tackle the ravages of time on the skin by boosting skin regeneration , the new Water-full range focuses on preventing the signs of ageing and skin brightening through intensive hydration.


Get an intensive hydrating and brightening fix

Photo: Su:m37°Facebook 

Treating these issues usually requires separate targeted products, however, the Water-full line kills two birds with one stone by countering dull skin, fine lines, wrinkles and dark spots with moisture and  its three patented complex ingredients – Aqua Ferm, Poria Light and Aqua light.

The first ingredient, Aqua Ferm, acts like a sponge that pulls water in and blankets it over your complexion so your skin stays fresh and hydrated throughout the day. Similarly, Poria Light aims to hydrate the skin with the famous Chinese medicinal herb Poria that plumps up the skin cells so you get a smooth and luminous complexion. The last ingredient, Aqua Light, harnesses the whitening properties of truffle-derived yeast extract and western medicinal herbs to suppress the production of melanin to even out the skin tone and help prevent the formation of dark spots and lighten existing blemishes.

The standout products in this range are definitely the Hydrating Glow Serum ($160) and the Hydrating Glow Cream ($178). With the soaring temperatures in Singapore, the last thing you need is cloying skincare that clogs the pores. The Hydrating Glow Serum feels like a lightweight cream that penetrates into the skin after you massage it in. The skin feels plump and supple and not the least bit sticky. If you have normal to oily skin, this rich serum can actually double up as a daytime moisturiser.

Photo: Su:m37°Facebook 

If you have dry skin or are using the Hydrating Glow Serum in the night time, I would recommend following up with the Hydrating Glow Cream. When applied to the skin, this cooling cream offers an instant sensation of comfort and soothes any redness on the skin. Because of its refreshing cream-in-gel consistency, it hydrates the skin but doesn’t leave your skin feeling greasy or slick like how a traditional thick and heavy oil-based cream would.

The five product line also features a toner, lightweight emulsion and a pack of hydrating sheet masks if your skin is in need of a pick-me-up. Perfect for those with sensitive skin, this skincare line would irritate the skin because the products are made from a natural fermentation process and do not contain any artificial colouring or fragrance.

Photo: Su:m37°/Facebook 

The entire Waterfull-Radiant range will be available at Tangs at Tang Plaza, Tangs Vivocity, Isetan Tampines and the Su:m37° Pop up store outside Tangs at Tang Plaza (now till Mar 17).