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New K-beauty makeup brands in Singapore

Needless to say, we are “Seoul” excited
 

Photo: Cremolab and Superface Cosmetics/Instagram 

Even though there are many Korean beauty brands available in Singapore, when it comes to K-beauty, there is no such thing as too much of a good thing. As the market and demand for K-beauty products keeps growing, new Korean beauty brands are entering our market. And since it’s a field that moves quickly (and always seems to be ahead of the game), it can be tough to keep up. With this in mind, here are two of the new-to-Singapore K-beauty brands you’re going to want to check out ASAP.

 

Cremolab

This is the first and only skincare brand in Korea to harness the hydrating and nourishing properties of thermal water of Geumjin, a region in Korea’s Gangwon-do Province, in all of its products. This thermal water is harvested 1,100m below sea level and contains rare minerals like germanium and selenium.

The star product from the brand is the T.E.N. Cremor Mineral Treatment Essence that promises to hydrate the skin, repairs damage, refine the skin texture and minimise the appearance of pores. Free from parabens, artificial colouring, mineral oil, petrolatum, benzophenone, the treatment essence is great for soothing sensitive and ruddy skin. When we tested the product on the our back of hands, this product immediately provided a cooling sensation and skin felt instantly more moisturised and plump. 

Another hero product from the brand is the T.E.N. Skin Tone-Up CC SPF 50+ which contains microcapsules of mineral pigments that react and match the skin’s colour tone for that barely-there makeup look. Because it claims to change to suit your skin tone, it seems you don’t have to worry about a mismatched colour when you get a tan and it spares you from the hassle of finding that perfect-match foundation.

Cremolab products are available at cremorlab.com.sg and VivoCity Tangs, Level 1.

 

Superface Cosmetics

If you want to look camera-ready all the time, you need to give this K-beauty brand a go. Superface is the first ever cosmetics brand designed by television directors, Larry Shiu from Hong Kong and Jung Son from Korea.  The brand is known for its makeup and skincare products that are made with a host of skin-loving ingredients such as Vitamin C and Vitamin E that will help you to achieve that coveted Korean glow.

As of now, the brand is only available in Korea, New York and Japan, making Singapore the fourth country to carry the brand. One of the best-selling products from the brand is the Soft Blur Lip Mousse. This lightweight lippy has an almost airy texture that glides on easily and leaves a smooth, velvety finish behind.

Superface Cosmetics is available at the Twee flagship store located at #03-16 to 21 313@Somerset.

 

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