It's like an enchanting garden in the city with inviting floral scents that draw you in.
Floral-inspired beauty brand, Mamonde, from Korea opened its first standalone store in Singapore on Thursday (Nov 23).
The new shop at Takashimaya Shopping Centre is a highly sensorial one - you can smell it even before you enter.
Inspired by the Mamonde garden just outside Seoul, Mamonde seeks to create an earthy experience for customers to soak in the energy and beauty of flowers through its range of products.
The store here is an offshoot of its main flagship in Seoul.
And get this: the Ngee Ann City outlet is the only other standalone store - outside of Korea - in the entire world.
The other 1,000 point-of-sales in South Korea are all beauty counters located within department stores.
Mamonde was first launched in Singapore in March 2017, on e-commerce site Lazada, and it has since opened several counters in Isetan Tampines and Tangs Vivocity, offering its full range of makeup and skincare products.
This Takashimaya store opening marks a huge step for the brand into the global market and of course, we are pleased as punch to be able to shop in the pretty store surroundings.
There’s lots of attention put into every detail from the patterned floor tiles to the floral art and installations. We’ll say, it makes for a very Insta-worthy shopping sesh.
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You can also pick up in-store exclusives including the Holiday Collections, the full range of Creamy Tint Colour Balm and Cover Cushion set, $60; the 4-piece hand cream set, $40; and the First Energy Gift Set, $88.
Also only available in store are four new Floral Face Masks varieties – two overnight ones, a clay type for deep cleansing and a rose bubble mask for brightening.
These exclusives will only be made available at the brand’s counters and other e-commerce sites next month, so if you’d like to get first dibs, head to Mamonde at Takashimaya for some retail therapy.
Mamonde Boutique, #B1-34, Takashimaya Shopping Centre, 67320871.