From The Straits Times    |

Many of us aren’t blessed with long, thick, and naturally curled eyelashes, but we’re obsessed with achieving the look via other means. For the more OTT gals out there or anyone looking to get gussied up on a fancy night out, this means busting out the false lashes or spending hundreds of dollars getting extensions put in just to look that fabulous every day.
The process of getting your false lashes on just right can be a huge pain, especially when you’ve got a tiny window to get them set in place before the glue dries. What’s worse is when your lashes have a rather stiff and uncomfortable band on them that can actually hurt your eyelids over the course of the night.
When it comes to extensions, they may look amazing for the first week, but if you lack discipline in any way and are prone to rubbing your eyes, forget about it. It’s a lot of money to pay for a few months of gorgeous lashes, and they only last that long if you exercise plenty of restraint!
The goal with the new waterproof Maybelline Falsies Push-up Drama Mascara, is to give your lashes all the lift, length, and drama they need, so you can leave your falsies at home and still make an entrance. In fact, Maybelline has done a side-by-side comparison of the mascara on real lashes and how they look next to false lashes.
To totally transform your lashes for some full-on glam, all you need to do is swipe the unique cup-shaped bristles carefully from the roots of your lashes to the tips.
The formula and mascara wand were created to give your lashes an uber dramatic 45 degree lift and added volume, acting like a “push-up bra”. You can repeat the process until you get your desired level of lift, just as long as you don’t let the mascara dry between coats!
It is ophthalmologist tested as well, which makes it perfectly safe for anyone who wears contact lenses.
Click play to see the comparison for yourself! Do you find it a worthy substitute? Quite frankly, we’d take the mascara over those falsies any day. It saves us plenty of time, money, and hassle.

 
 
The Falsies Push-up Drama Mascara will be launching at a promotional price of $19.90 for the month of October (U.P $21.90), and is available at all leading Watsons, Guardian, Sasa, selected department stores and major supermarkets.
Brought to you by Maybelline New York