According to experts at the color authority, the color is the perfect shade for creating beauty looks, due to its complex nature and the ease with which it can be blended and combined with contrasting hues. "A singular matte purple on the lips or nails makes a bold statement of non-conformity, while softly blended metallics and shimmers in Ultra Violet transform the eyes into windows to the cosmos," the brand declares. "On the palette for every beauty medium, Ultra Violet complements and emboldens every other color, adding complexity and mystery." With that in mind, we look at five of the newest purple-toned beauty products to help keep you on trend next year.
L'Oreal x Balmain
One of the hottest beauty collaborations of the year came courtesy of L'Oreal Paris and the French fashion house Balmain, who teamed up on a 12-piece lipstick collection unveiled during Paris Fashion Week in September. The shade ‘468 Liberation' is a commanding, edgy dark purple with a rich matte finish.
OPI's holiday nail polish range includes the striking magenta-purple shade, ‘Feel the Chemis-tree', which is sure to get you noticed this season. Better still, it promises up to seven days of wear.
Manicure brand Nails.Inc branched into the color cosmetics industry this November with the launch of its new beauty line Inc.redible, and it hasn't disappointed. The collection features a range of playful, holographic lip colors, including this ‘Lip Trippin Strobe Lipstick' in the dazzling iridescent purple shade of ‘Fiyay Feeling.'
Sinful Colors was another nail polish brand that made its move on the makeup industry last month, debuting a cosmetics collection on Amazon.com in collaboration with Vanessa Hudgens. Highlights include the very colorful ‘Diva Lash Color Mascara' in ‘Scanda-lash', which is described as a "bright, high-impact purple."