Call us shallow, but looks matter to us. And this season's newest batch of designer fragrances smell as good as they look.


Salvatore Ferragamo Amo Ferragamo, $212 for 100ml, $158 for 50ml and $111 for 30ml


The brand’s newest fragrance is said to represent a woman’s carefree and youthful spirit. The top notes are marked by an Italian bitter accord with blackcurrant and rosemary, followed by a blend of jasmine sambac and rhubarb for a whiff of freshness., while the dry down finishes with a woody sweetness. The unique sensuality of Amo Ferragamo stems from its delicate blend of white vanilla tahitensis, ambrox and sandalwood.


Louis Vuitton Le Jour Se Leve, $370 for 100ml and $540 for 200ml

Composed by Louis Vuitton’s master perfumer Jacques Cavallier Belletrud, this fragrance was inspired by morning’s first rays and the freshness of daybreak, which is why mandarin orange was chosen as one of the key ingredients. “Mandarin is a marvellous citrus fruit because it’s possible to diffuse from it simultaneously the optimism of its flesh, the freshness of the zest and the floral aspect of the tree,” shares the perfumer. To reimagine this freshness, the perfumer chose Jasmine sambac as one of the key notes. A liquid impression of water-laced flowers then envelops the two notes,  followed by the gentle scent of magnolia petals, apricot-tinged osmanthus and a subtly tangy blackcurrant accord. Finally, a chorus of musks close up the citrusy fragrance.


Gucci Guilty Absolute Pour Femme, $187 for 90ml, $144 for 50ml and $115 for 30ml

The fragrance of blackberries growing in a wild forest was Alessandro Michele’s vision for Gucci’s latest EDP. The scent’s notes feature three hero ingredients. Blackberry, known to be the highest quality manmade note, Bulgarian rose with its rich and intense fragrance with a spicy finish, and Goldenwood, an innovative woody note combines the warmth of traditional wood with the rich ambery accents of the nootka. Together, they give you warm fruity-woody fragrance that you just want another bite of.


Burberry My Burberry Blush, $209 for 90ml

Burberry knows how to make a winning fragrance, and this scent that smells good enough to eat is no exception. The clever blend of green apple, lemon, rose and pomegranate notes gives it a tasty freshness. The fruity blend is teamed with the floral noted of jasmine and wisteria that helps to grounds the scent.


Bulgari Goldlea Roman Night, $154 for 51ml

Bulgari is an expert for masterminding seductive scents. The blend of jasmine and tuberose absolute is heady and addictive. The black musk, patchouli heart and vetiver musk adds a sweet-but-sensual finish to the scent.

This article was first published on Female